Welcome to My Digital Space

Crafting Stories, Connecting People

About me

Hi, I’m Olayinka. Like every other young child, I dreamed of being a communicator, and that dream shaped the path I’ve walked so far. I studied Mass Communication, embracing the art of connecting with people through words and ideas. But I soon realized that true communication goes beyond words it’s about understanding and speaking to people’s pain points.

Over time, I developed a strong interest in helping brands grow and connect with their audiences. That passion led me to explore video editing and graphic design, skills that brought life to my ideas. But I didn’t stop there. When I discovered digital marketing, I knew I had found another key to building bridges between brands and people. To stay ahead, I enrolled in courses, immersing myself in learning how to tell stories that resonate and create impact.

Resilience has been my greatest strength, allowing me to adapt, grow, and face challenges with an open mind. I see myself as a continuous learner always ready to evolve and refine my skills. As an advocate of effective customer service, I make it a priority to engage meaningfully, ensuring that my work speaks to the heart of the audience.

My journey has been driven by curiosity, passion, and determination. The best is yet to come.

Qualifications & Certification

HND in mass communication
Digital marketing (Bincom Dev)
Digital marketing &SEO (DSEP)
Marketing through the internet & social media ( Alison)
Content marketing (Hub spot Academy) in progress
PGD in Human resources management (CHIHRM)

Campaign Management

Overseeing and optimizing social media campaigns to achieve desired results and enhance brand loyalty.

Brand Building & Storytelling:

Developing strategies to amplify your brand's voice across multiple platforms .Passionate about crafting narratives that connect with audiences on an emotional level, enhancing brand identity.

Content writing & copy writing

Skilled in creating compelling written content that engages audiences and drives action, tailored for blogs, websites, and campaigns.

Graphic Design (Canva)

Experienced in creating visually appealing and on-brand designs for social media, presentations, and marketing materials.

Social media management & strategy

Proficient in designing strategies to grow online presence, boost engagement, and build brand loyalty.

Customer service advocacy

Dedicated to improving customer experience by promoting empathy and effective communication in business interactions.

HR Strategy & Communication

Background in HR operations, including recruitment, employee engagement, and organizational communication

Basic Video Editing Skills

Proficient in editing videos for storytelling, advertisements, and social media content, focusing on simplicity, clarity, and audience engagement.

Experience

Social Media Coordinator
Ditrop Inc. | Remote | Nov 2024 – Present

Designed and executed content strategies to launch Ditrop’s three arms: Go (ride-sharing), Ditrop realty(real estate), and SMEs (business support).
Developed personal and relatable storytelling for the brand, such as the CEO's journey to New Brunswick.
Created captivating video content, including brand introduction campaigns.
driver onboarding and SME-focused campaigns with measurable results.
Social media post scheduling & analytics

Freelance Content Creator
Various Clients | Ongoing

Produced visually appealing designs for campaigns, achieving a balance between client vision and market needs.
Worked on African love stories, blending cultural themes with engaging narratives.
Crafted marketing strategies tailored to small businesses, focusing on enhancing social media presence.

HR Intern
Fedora Herald | [April - June)

Coordinated HR activities, including recruitment and employee engagement programs.
Enhanced communication channels within the organization, fostering a positive work environment.
Developed business case proposals

Freelance Writer
Published blog posts and articles for brands like Zenith Tech Hub, providing industry insights and actionable advice.

Notable Project

Building Ditrop’s Brand: Designed campaigns and content that aligned with the startup’s unique challenges and growth plans .

Customer Service advocacy: Conceptualized a seminar idea inspired by personal market experiences to address customer service gaps in Nigerian businesses.

Gocena Social Media Strategy: Collaborated on creating actionable social media strategies for small businesses.

Zenith Tech Hub Blog: Authored articles to promote digital literacy and career opportunities in tech.

Tools & Platforms

Canva
Zoho
Buffer
Mail chimp
Google workspace
Connect team
Teams
Capcut/ inshot
Zoom

Link to blog post

Vision and goals

I aim to bridge gaps between brands and their audiences by creating impactful narratives and innovative campaigns. My long-term goal is to build a thriving career in social media management and digital marketing while advocating for customer service excellence and sustainable business practices.
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33 Sango - Ota Road, Agege, Ogun State, Nigeria